I can usually resist valueless marketing but Steinberg got me with a truly valuable invitation to start using the free copy of Cubase that I have gathering dust on my hard disk.
A couple of years back my basic interface died so I was looking for a replacement with two audio inputs (mic/line) and two MIDI inputs (IN/OUT); as basic as they get. The best deal I found was the Steinberg UR22, which has the features that I need plus great feedback from users and (I discovered) excellent sound. It also came with Cubase LE AI Elements 7 (the least powerful version of Cubase only available with OEM hardware) at no extra cost. Since I use Logic, I didn’t need another recording program so I let it sit. Some algorithm (or [gasp] possibly a human?!!) noticed that I had not been using it. I don’t know how. Didn’t I ask for tech support enough? Didn’t I ask questions in the forums? Didn’t I check for updates? Or something more sinister????
However they did it, I got an email encouraging me to start using it, and to sweeten the request they gave me three libraries of more modern drums, bass, and guitar sounds as VST add-ins to Cubase: Indie Rock, Dubstep, and Urban. OK, it worked. I followed the directions to download and register them, then watched a tutorial on how to use them in Cubase which was not relevant to my bottom-of-the-barrel version, but it was simple enough to figure out using the top menu bar rather than the nifty little icon that my version doesn’t have. The sounds are technically great, and depending on your taste, great as well. For free, it’s hard to beat, and very nice to get something of value that I will use in future projects because they sound so good I got ideas just running through them.
So for someone just starting out, or on a tight budget, it’s hard to beat the Steinberg UR22 and free Cubase software, especially if they are going to send you free libraries from time to time. Given the fact that this is the same company that produces Dorico I have to say that Steinberg has high standards and gives you more than your money’s worth with their products.
So the Steinberg marketing worked and I’m glad it did. This is a great model for any company that wants to get, or retain, customers. Give us something useful and if it fits our needs we’ll use it.